Use an en dash rather than a hyphen between University of Wisconsin and Madison. Spell out on first reference in external publications or publications that will be read widely off campus. UW–Madison (with an en dash, not a hyphen) is acceptable in external publications and in all internal communication for the University of Wisconsin–Madison. Do not use the with UW–Madison (research at UW–Madison).
Also acceptable on second reference are the UW and the university (when the context is clearly UW–Madison). To prevent confusion with other UW System units, however, use theUW as a substitute for UW–Madison only when the context is clearly UW–Madison or the entity is officially named UW instead of University of Wisconsin–Madison, (UW Hospital and Clinics, UW Credit Union, UW Law School). Capitalize The only as a formal title in a formal reference, such as in the headline of a program; generally, though, lowercase the.
UW is acceptable when referring to athletics teams or departments that do not use UW–Madison as part of their official names (UW Health, UW Carbone Cancer Center); or as an abbreviated reference to the University of Wisconsin System as a whole (UW budget, students enrolled at UW institutions).
See also CMS 6.81.
but campuswide, citywide, countywide, nationwide, statewide, systemwide, worldwide
stands for Uniform Resource Locator, an internet address style for addresses: e.g, http://www.wisc.edu/pubs/ug/index.html, though typically shortened to, e.g., wisc.edu/pubs/ug/index.html; see also website (URL) addresses
the official name is the Wisconsin (not UW) Field House; do not capitalize the in the Field House or the Wisconsin Field House
UW Foundation (UWF)
use the Foundation (capitalized) or UWF (never the UWF) in subsequent references
UW Homecoming Parade
but Homecoming parade
this umbrella title refers to all libraries on this campus
UW Marching Band, UW Varsity Band
the university’s best-known band is called the UW Marching Band in the fall (when it marches) and the UW Varsity Band in the spring (when it plays indoor concerts); use marching band on second reference when discussing the UW Marching Band
UW Showcase series
UW Spirit Squad
UW–Madison's squad comprises the dance team, cheerleaders, and Bucky Badger mascots; on second reference, use Spirit Squad or the squad; lowercase other schools' spirit squads
the UW System comprises 13 four-year term universities, 13 freshman-sophomore UW Colleges campuses, and the statewide UW-Extension
part of the UW System, the UW–Extension offers credit and noncredit educational opportunities throughout the state; UW Extension uses a hyphen between UW and Extension
UW–Madison (no the)
Use an en dash rather than a hyphen. Acceptable on second reference in external publications and in all internal communication for the University of Wisconsin–Madison. Do not use the with UW–Madison: research at UW–Madison. To prevent confusion with other UW System units, do not use the UW as a substitute for UW–Madison, except when the context is clearly UW–Madison or the entity is officially named University of Wisconsin rather than University of Wisconsin–Madison (UW Hospital and Clinics, UW Credit Union). See also CMS 6.39 and 6.81 and University of Wisconsin, the; and UW, the.
1848 University Avenue, Madison, WI 53726-4090; 608-263-4545 or 800-443-6162; email@example.com; supportuw.org; staff emails are formatted in all lowercase with a period between the first and last names (firstname.lastname@example.org)