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University of Wisconsin–Madison

Browse the editorial styleguide A–Z

Babcock ice cream
the brand name is Babcock Hall ice cream because it’s made by the Babcock Hall Dairy Plant, but an acceptable nickname is Babcock ice cream
Badger Herald, the
although The is in its official name, use lowercase roman type for “the”; see CMS 8.170
Use the registered mark; write the phrase in all caps; including the is acceptable. Sometimes context calls for usage such as the Purdue BADGER HUDDLE®. Never say just HUDDLES, but BADGER HUDDLE® tailgates is acceptable. Use the initial-capped (but not all-capped) Huddle on subsequent references to a BADGER HUDDLE®. Periods and commas go after the ®. The word huddle is lowercase when referring to a literal football huddle or a gathering that’s figuratively called a huddle.
Badger Insider magazine (BI)
WAA’s magazine for its members; “magazine” is lowercase roman
Badger Leaders Conference (BLC)
sponsored by the Wisconsin Alumni Association
Badger of the Year (BOY) Award
awards bestowed by Wisconsin Alumni Association chapters that recognize alumni who are leaders in their professions or in that local community
Badger State
initial caps
Badger Student Send-Off Celebrations
see also send-off, send off
Badger Talks
formerly speakers bureau
Badger yearbook
do not use The or Yearbook as part of the title
the official team name of UW–Madison men’s and women’s athletics teams; acceptable as a substitute for the UW for teams and athletes on second reference; synonymous with graduates, fans, and friends of the university
for references to clothing products that Badgers wear
Baldwin, Tammy
the graduation year for this U.S. senator from Wisconsin is JD’89
see UW Marching Band, UW Varsity Band
Bascom Hill Society Showcase Series
lowercase lecture and luncheon if they follow the proper name of the series
Bascom Hill Society, the (BHS)
for major donors to the UW; use society on second reference; do not capitalize the when calling it the Bascom Hill Society
means before Christ; do not use periods; BC follows the year; see also CMS 9.34, 10.38
Below Alumni Center
see Martin and Florence Below Alumni Center, the
biannual, biennial, semiannual
biannual means twice a year and is a synonym for semiannual; biennial means every two years
Big Red
Big Ten
not Big 10; UW–Madison is one of 14 institutions in the Big Ten Conference; the others are Indiana University, Michigan State University, Northwestern University, Ohio State University, Pennsylvania State University, Purdue University, University of Illinois, University of Iowa, University of Michigan, University of Minnesota, University of Nebraska, University of Maryland, and Rutgers University
bimonthly, biweekly, semimonthly, semiweekly
bimonthly means every other month; biweekly means every other week; semimonthly means twice a month; semiweekly means twice a week
birth/former names
see names and degrees
board of directors, board of regents, board of visitors
lowercase when generic, but uppercase when the term is included as part of the formal name of a group; see also regent, regents and CMS 8.68
Bonner, Paula
the degree year for the president emerita of the Wisconsin Alumni Association is MS'78
boys, men, girls, women
people who are of high school age or younger are boys and girls; people who are of college age or older are men and women
Bucky Boat pontoon
the name of WFAA's pontoon boat; lowercase pontoon
capitalize official names of campus facilities; on second reference, lowercase if a proper name is not used: the Mosse Humanities Building, the building, construction on Vilas; the word building may be used to prevent confusion with the academic department of the same name, but do not capitalize building in these cases: the Law School, the Law School building; in most cases, building names can stand alone: Grainger Hall, Nancy Nicholas Hall
bulleted information
Regardless of the style chosen for a document — complete sentences or not, end punctuation or not, an initial cap on the first word of each bulleted item or not, and the like — remain consistent throughout that particular document. If a second sentence is added to an item — which drives end punctuation on the first sentence — then all items in the bulleted list should have end punctuation.
Use graduation year(s) if the writer is a graduate; use birth/former name(s) unless the writer does not wish to include it/them. If a writer has more than one byline within a section of a publication, use the full name and graduation year(s) (if applicable) on the first reference and initials with no graduation year(s) on subsequent references. This does not apply to photo credits.