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University of Wisconsin–Madison

Browse the editorial styleguide A–Z

no periods in this abbreviation for teaching (not teacher or teacher’s) assistant
teaching assistant
see TA, TAs
use these forms: Olympic team, U.S. national team, UW men’s basketball team; use rowing team or crew when referring to rowers because crew team is redundant; see also crew
telephone numbers
Include the area code when the audience is off campus. Separate the area code from the number with a hyphen in all uses. E.g., 608-123-4567.
Use the present tense when reporting ongoing work, current affairs, and impromptu remarks of speakers; use past tense to report remarks made in speeches, votes, actions of committees, and other one-time past events: Brower says the work will be complete by summer. The chancellor told the Faculty Senate in her address last week that the budget would pass.
Terrace, the
lowercase the, capitalize Terrace when referring to the Memorial Union Terrace; use wording that could not be confused with Madison’s Monona Terrace Convention Center; see also Monona Terrace Convention Center
that and which
Use that for essential clauses; use which for nonessential (parenthetical) clauses: General Education Requirements, which include courses in mathematics, must be satisfied; Credits that must be completed before the senior year fall into two categories.
The as part of a publication’s or organization’s title
Although many entities officially include The as part of their titles, put the word in lowercase roman type; see also CMS 8.168
The Red Shirt ™(TRS)
use the ™ on at least the first reference; using the ™ on every reference is also acceptable; always include and capitalize The
The University of Wisconsin–Madison
Official name of the UW System branch in Madison. Use en dash between University of Wisconsin and Madison. Spell out for external publications or publications that will be read widely off campus on first reference. UW–Madison is acceptable on second reference and for all references for internal communication. Also acceptable on second reference (in a context that is clearly UW–Madison) is “ the UW.” The University of Wisconsin was founded in 1848, the first class was held in February 1849.The University of Wisconsin–Madison did not exist until 1971, when the Legislature established the University of Wisconsin System, merging the University of Wisconsin and the Wisconsin State University system.He selected UW–Madison for its doctoral program. The UW has been a good choice for him.
theatre, theater
Use theater except when theatre is used in a formal title. University Theatre, Department of Theatre and Drama, Hemsley Theatre, Mitchell Theatre; but Wisconsin Union Theater and Theater Gallery. Hemsley and Mitchell theatres are in Vilas Hall. Theater Gallery is in Memorial Union.
time zones
lowercase central standard time, eastern time zone, mountain daylight time, and the like except references to Pacific: Pacific daylight time; capitalize abbreviations: CDT, EST; see also CMS 8.89
  • use figures (8 p.m., 4 a.m.) except for noon (12 p.m.) and midnight (12 a.m.)
  • use a colon to separate hours from minutes
  • use lowercase, periods, and no space between the letters for a.m. and p.m.
  • do not include a colon or minutes if the time is exactly on the hour (11 a.m., but 3:30 p.m.)
  • avoid redundancies such as 10 a.m. in the morning
  • with time ranges, use the words from and to, not from and an en dash (from 9 a.m. to 2 p.m., not from 9 a.m.–2 p.m.)
  • with time ranges without the word from, use an en dash with no spaces (Monday–Friday, 2–4 p.m.); if both times are a.m. or p.m., include the a.m. or p.m. with the later time only (8 to 11:30 a.m., 1:30–5 p.m., but 9 a.m.–2 p.m.)
  • when preparing copy for news releases or Inside UW–Madison, use a hyphen, not an en dash or the word to (from 9 a.m.-2 p.m.)
  • see also CMS 9.38, 9.39, and 10.42
titles of people
In general, titles are capitalized only when they are formal titles directly before a name: (Chancellor Jane Doe, Professor John Doe; but the chancellor, the professor). Do not confuse titles with occupation descriptions: movie star Bette Davis, astronaut John Glenn. Titles that precede names and refer to more than one person with the same title are capitalized in plural form (Professors Jane Doe and John Doe).
titles of works
see CMS 8.154–8.197 and follow the guidelines below, which include specific CMS references; when preparing copy for news releases or Inside UW–Madison, refer to the Associated Press Stylebook/cite>

italicize (and use initial caps) for these titles

  • albums: 8.192
  • annual reports: 8.183
  • art exhibits: 8.195
  • art pieces/art works: 8.193
  • blogs: 8.187
  • books: 8.166
  • brochures: 8.183
  • cartoons (printed): 8.194

CDs: 8.192

  • choreographed dance works
  • comic strips/comics series: 8.194
  • concerts
  • dance works with titles
  • documentaries (films): 8.185
  • drawings: 8.193
  • DVDs: 8.192
  • epic/long poems (vs. short poems): 8.179
  • films: 8.185
  • long musical compositions: 8.189
  • magazines: 8.169
  • movies: 8.185
  • newsletters
  • newspapers: 8.168

online versions of any of these; add the URL if helpful

  • oratorios
  • operas: 8.189
  • paintings: 8.193
  • pamphlets: 8.183
  • periodicals
  • photographs (individual images): 8.193
  • plays: 8.181
  • podcasts
  • poems (epic/long): 8.179
  • published works
  • radio series (not one-time programs or individual episodes): 8.185
  • reports: 8.183
  • statues: 8.193
  • television series (not one-time programs or individual episodes): 8.185

use roman type, initial caps, and quotation marks for these titles

  • chapters (book chapters): 8.175
  • clickable buttons on a website
  • dissertations: 8.184
  • essays: 8.175
  • lectures: 8.86
  • magazine articles: 8.175
  • manuscripts
  • newspaper articles: 8.175

online versions of any of these; add the URL if helpful

  • poems (short): 8.179
  • presentations
  • prom themes
  • radio episodes or one-time programs (not continuing series): 8.185
  • short musical compositions: 8.189
  • short poems (vs. epic/long poems): 8.179
  • short stories: 8.175
  • songs: 8.189
  • speeches: 8.86
  • television episodes or one-time programs (not continuing series) - 8.185
  • theses: 8.184
  • unpublished works: 8.184
  • YouTube videos

use roman type, most likely capitalized, with no quotation marks, for the these titles

  • artworks of antiquity: 8.193
  • awards (middle initials are acceptable if they’re named after people) - 8.82
  • book series: 8.174
  • campaigns
  • catalogs
  • classes: 8.85
  • conferences
  • courses: 8.85
  • film series
  • forums
  • games (board, card, children’s, active are typically lowercase; brand-named are uppercase)
  • lecture series: 8.86
  • magazine columns: 8.175
  • newspaper columns: 8.175

online versions of any of these; add the URL if helpful

  • prizes (middle initials are acceptable if they’re named after people) - 8.82
  • seminar-type programs
  • symphonies and other long instrumental compositions: 8.190
  • symposia
  • video games
  • websites
  • workshops
  • works of antiquity

On Wisconsin and Badger Insider magazines

  • On Wisconsin magazine
  • Badger Insider magazine
  • department titles are roman, with no quotation marks
  • feature article titles are roman, with quotation marks
Use the hyphen when it precedes a noun; no hyphen when it follows the noun.
see registered marks, trademarks
type treatment with punctuation
see CMS 6.2–6.4