650 N. Lake Street, Madison, WI 53706-1476; use the zip + 4 on all references; 608-262-2551; 888-WIS-ALUM (947-2586); including the letters in the 888 phone number is helpful when viewers/listeners don’t have much time to study the number; when space and time allow, include both versions; waa@uwalumni.com; uwalumni.com; staff emails are formatted in all lowercase with a period between the first and last names (bucky.badger@supportuw.org)